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Touchstone
The standard for sales performance.

​Q-RED™

Sales System
Take control of your pipeline.​
Strengthen revenue visibility.​
System-aligned Sales Training. 
​Live-deal Sales Coaching.
Structured Sales. 
​Human Delivery.

When sales cycles tighten and deals slow, more activity isn’t the answer.

Better qualification, clearer next steps, and stronger deal control is what separates a healthy pipeline from one that only looks active.

Q-RED™ Sales System

Bringing Structure to Your Pipeline

Touchstone delivers the Q-RED™ Sales System through System-aligned Sales Training & Live-deal Sales Coaching. Our preferred delivery model is at your workplace because that's where we have consistently seen the strongest and most sustainable results. Online and hybrid delivery is available where required.

Explore the Diagnostic

Identify where pipeline discipline is slipping – and where to tighten first.

Complete the Health Check

Identify gaps across qualification, deal progression and pipeline control.

Q-RED™ Foundations

Rapid Impact. Lasting Results.

Built on the Q-RED™ Sales System

This practical six-week program combines System-aligned Sales Training & Live-deal Sales Coaching to strengthen qualification, improve deal progression, and build greater forecast confidence.

Explore the Program

Program start dates are available throughout the year to suit your business, with a minimum of three participants.

Sales is a process – not a personality trait.

Sustainable sales performance comes from consistent processes, disciplined execution and continual coaching.

“Efficiency is doing things right; effectiveness is doing the right things.”

Peter Drucker

Where Sales Pipelines Often Lose Control

  • •  Pipelines look active – but lack real certainty
  • •  Qualification gaps early in deals
  • •  Momentum without clear next steps
  • •  Decisions that drift or stall

If these challenges feel familiar, a short conversation can often identify where opportunities are slowing and where greater pipeline control can be achieved.

Explore the Diagnostic

We help Western Sydney B2B teams selling into SME markets strengthen qualification discipline, improve deal control and build forecast confidence.

The Q-RED™ Sales System, delivered at your workplace through system-aligned Sales Training and live-deal Sales Coaching.

When deals stall and forecasts feel uncertain, it's rarely effort – it's structure. Without a consistent sales system, qualification becomes inconsistent, next steps blur and pipeline visibility declines.

The Q-RED™ Sales System is a practical, structured and sequential operating model for B2B teams selling into SME markets, giving teams a repeatable way to qualify, progress and close opportunities with greater control.

Touchstone Training & Coaching delivers the Q-RED™ Sales System at your workplace across Western Sydney through system-aligned Sales Training & live-deal Sales Coaching, helping B2B teams selling into SME markets embed stronger qualification, clearer deal progression, improved pipeline visibility and more predictable revenue performance.

“It brought discipline and clarity to our pipeline. Conversations improved, qualification tightened, and conversion became far more predictable.”

– Managing Director, Western Sydney SME

The Q-RED™ Sales System: A practical, structured and sequential operating model that strengthens qualification, improves deal control and builds forecast confidence.
Sales Training: System-aligned training that develops consistent capability across every stage of the Q-RED™ Sales System.
Sales Coaching: Live-deal coaching that reinforces the Q-RED™ Sales System inside real opportunities, building accountability, momentum and forecast confidence.

How Q-RED™ Is Embedded Across Your Sales Team

The system provides the structure. Sales Training builds shared language and capability, while live-deal Sales Coaching turns the methodology into consistent execution inside real opportunities – strengthening qualification discipline, deal progression and forecast confidence.

The system

Q-RED™ Sales System

A structured and sequential operating model that guides qualification, discovery, value positioning and buying decisions – giving teams a consistent way to progress opportunities and leaders clearer pipeline visibility.

  • Create one shared structure for every opportunity
  • Qualify earlier, progress deals cleanly and protect margin
  • Improve deal control and forecast confidence
Explore Q-RED™
How capability is built

B2B Sales Training

System-aligned Sales Training that develops consistent capability across every stage of the Q-RED™ Sales System – built for B2B teams selling into SME markets.

  • Build shared language and capability across the team
  • Strengthen qualification, discovery and decision clarity
  • Improve value conversations and protect margin
View Sales Training
How execution is strengthened

Sales Coaching

Live-deal Sales Coaching that reinforces the Q-RED™ Sales System inside active opportunities – strengthening judgement, next-step discipline and forecast confidence.

  • Work directly on real opportunities, not hypotheticals
  • Strengthen deal momentum and buying-decision progression
  • Build accountability and consistent execution across the team
View Sales Coaching

The Q-RED™ Sales System

A practical, structured and sequential B2B sales operating system that guides every opportunity from qualification through to buying decision – giving teams a consistent way to manage sales conversations, progress deals and maintain control.

Each stage builds on the one before it, strengthening qualification discipline, discovery depth, value positioning and decision progression while improving pipeline visibility and forecast confidence.

See how Q-RED™ creates greater deal control, clearer progression and more predictable revenue performance. Explore Q-RED™

Picture
Celebrating the wins your team works hard to earn

Why Q-RED™ Works

The strength of the Q-RED™ Sales System isn't a single technique. It's the way each stage builds on the one before it. Better qualification creates stronger discovery. Stronger discovery creates better value conversations. Better value conversations lead to more confident buying decisions, improved forecast confidence and more predictable revenue performance.

How It Works

  • ✔ One structured and sequential sales system across the team
  • ✔ Consistent qualification standards and clear next-step discipline
  • ✔ System-aligned Sales Training that builds shared capability
  • ✔ Live-deal Sales Coaching that reinforces execution
  • ✔ Applied at your workplace in real commercial environments

Commercial Outcomes

  • ✔ Stronger qualification discipline and deal control
  • ✔ Greater pipeline visibility and forecast confidence
  • ✔ More consistent sales execution across the team
  • ✔ Better buying-decision progression and margin protection
  • ✔ More predictable revenue performance

Supporting Growth Across Western Sydney Industries

Touchstone works with B2B teams selling into SME markets across industries where sales success depends on disciplined qualification, effective deal progression, multiple decision-makers and reliable forecast confidence.

Manufacturing
Construction & Infrastructure
Engineering Services
Transport & Logistics
B2B Technology
Professional Services

Delivered at your workplace across Western Sydney, the Q-RED™ Sales System helps sales teams strengthen qualification discipline, improve deal control, increase pipeline visibility and build more predictable revenue performance.

B2B Sales Insights for Teams Selling into SME Markets

Practical articles and commercial insights for B2B teams selling into SME markets – helping sales leaders strengthen qualification discipline, improve deal control, build forecast confidence and create more predictable revenue performance.

Every insight reflects the principles of the Q-RED™ Sales System and how they're applied through system-aligned Sales Training and live-deal Sales Coaching in real commercial environments.

B2B sales team reviewing pipeline disciplines and forecast confidence

Latest

5 Sales Disciplines Every B2B Sales Team Should Master in the First 90 Days of FY27

Five practical sales disciplines that help B2B teams strengthen qualification, improve deal progression, increase forecast confidence and build momentum early in the new financial year.

Read insight →
Leadership team discussing commercial decisions and margin protection before EOFY

Featured

EOFY Without the Fire Sale: How B2B SMEs Can Protect Margin When Price Pressure Peaks

Six practical ways to protect margin, strengthen value conversations and maintain revenue confidence when price pressure begins to build.

Read insight →

View All Sales Insights →

Complimentary · Limited Availability

Sales Performance Diagnostic

A focused 20-minute commercial review for B2B teams selling into SME markets across Western Sydney, designed to identify opportunities to strengthen qualification discipline, deal control, pipeline visibility and forecast confidence.

  • Identify where qualification discipline and deal control may be breaking down
  • Assess pipeline visibility, next-step discipline and forecast confidence
  • Determine whether the Q-RED™ Sales System is the right fit for your team
Explore the Diagnostic

Prefer a deeper working session? Explore the Sales Capability Review .

Commercial Impact

Stronger qualification discipline – improving opportunity quality and protecting margin.

Clearer deal progression across buying groups – strengthening next-step discipline and opportunity control.

Greater revenue visibility and forecast confidence.

When consistently applied to live opportunities, Q-RED™ helps improve deal progression, forecast clarity and commercial confidence within weeks.

Outcomes vary based on team capability, market conditions and level of implementation.

Monthly Sales Insights

Practical articles to improve B2B sales performance.

One article each month. Unsubscribe anytime.

Ready to Strengthen Deal Control?

Take the next step with a focused Sales Performance Diagnostic, or explore Q-RED™ Foundations – a structured six-week program that helps teams strengthen qualification discipline, deal progression and forecast confidence.
Explore the Diagnostic
A focused 20-minute review to identify the biggest opportunities to strengthen qualification, deal control and pipeline visibility.
Complimentary. No obligation. Clear, practical next steps.
Ready to implement a structured sales system?
Explore Q-RED™ Foundations
A structured 6-week program combining system-aligned Sales Training and live-deal Sales Coaching to strengthen sales capability, execution and forecast confidence.
Prefer to assess your current position first? Complete the Sales Health Check

Prefer email or a different time? Contact us and we’ll get back to you.

Q-RED™ Implementation Across Western Sydney

Q-RED™ is implemented locally through Touchstone across Western Sydney’s major commercial and industrial hubs – supporting teams selling into SME markets navigating complex buying cycles and competitive environments.

• Parramatta
• Macquarie Park
• Norwest
• Penrith
• Liverpool
• Eastern Creek
• Smithfield
• Erskine Park
• Prestons
• Ingleburn
• Blacktown
• Wetherill Park
Frequently Asked Questions →

Explore our services

Start with the system – then explore how we implement it:

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Serving Western Sydney commercial & industrial hubs: Parramatta · Macquarie Park · Norwest · Penrith · Liverpool · Eastern Creek · Wetherill Park · Smithfield · Erskine Park · Prestons · Ingleburn

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