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Rise to the Summit!

Strengthen Your Sales Capability. Achieve Peak Performance!

Stronger, Smarter B2B Sales Teams for Western Sydney SMEs

Practical sales training, hands-on coaching, and the Q-RED™ Sales System — designed to improve capability, confidence, and conversion for B2B sales teams.

Schedule a Discovery Call

A short, no-obligation call to explore what your team needs and whether we’re a good fit.

Free Sales Health Check

Prefer to start with a quick self-check? Download the 10-question checklist to spot gaps in structure, skill, and follow-up.

Touchstone Training & Coaching helps SME leaders and B2B sales teams move from ad-hoc selling to a more structured, confident and consistent sales approach — without losing the human side of the conversation.

Based in Western Sydney, we support B2B SMEs across Parramatta, Penrith and the wider Western Sydney region to build stronger, more predictable sales performance.

At Touchstone, we strengthen Western Sydney SME B2B sales teams through practical Sales Training, hands-on Sales Coaching, and the structured Q-RED™ Sales System. Each program is designed to improve capability, confidence, and conversion — tailored specifically for B2B SME sales environments.

Sales Training, Sales Coaching & Q-RED™

Practical, structured and tailored for the realities of SME sales teams – focused on capability, confidence, and consistent performance across Western Sydney.

Sales Training

Practical, skills-based training that strengthens how your team sells in real B2B conversations – not theory that disappears after the workshop.

  • Improve capability, confidence, and consistency across the team.
  • Sharpen discovery, qualification, and deal discipline.
  • Built around real Western Sydney SME opportunities.
View Sales Training

Sales Coaching

1:1 and team coaching that helps people apply what they’ve learned, stay accountable, and build habits that stick under day-to-day pressure.

  • Work on live deals and real client situations.
  • Build confidence for tougher pricing and objection conversations.
  • Turn good intentions into measurable activity and results.
View Sales Coaching

Q-RED™ Sales System

A structured, easy-to-apply sales system designed specifically for SME B2B teams who want clearer conversations and stronger conversion.

  • Qualify opportunities earlier and more effectively.
  • Use a shared, practical framework for every sales meeting.
  • Support consistent coaching, pipeline control, and next steps.
Explore Q-RED™

Is Q-RED™ Right for You?

If you or your team work with SME clients — whether in B2B sales, account management, consulting or business development — Q-RED™ gives you a clear, structured way to run more confident and consistent sales conversations.

It brings the benefits of a proven sales system, without the complexity of an enterprise-style methodology — making it practical for teams of any size.

B2B sales training workshop for Western Sydney SME team
Sales coaching session focused on improving B2B discovery questions for an SME team member

Why Western Sydney SMEs Work With Touchstone — and What They See as a Result

We don’t deliver off-the-shelf programs. Every training and coaching engagement is shaped around your team, your challenges, and your goals — which is why SME teams quickly see meaningful changes in capability, confidence and consistency.

Why SMEs Choose Touchstone

  • ✔ Practical, proven frameworks — not theory
  • ✔ Programs designed for SME budgets and realities
  • ✔ A structured approach with human delivery
  • ✔ Focus on capability, confidence and conversion
  • ✔ Experience across Western Sydney industries

What Teams Typically See

  • ✔ A clearer, more consistent sales structure
  • ✔ Stronger qualification and improved conversions
  • ✔ Better pipeline visibility and follow-up behaviour
  • ✔ More confident client conversations

Supporting B2B Sales Teams Across Western Sydney

Manufacturing & Industrial • Construction & Building Services • Transport & Logistics • Professional Services • B2B Technology

Latest Insights for SMEs

Practical, real-world guidance to help your B2B sales team perform at their best.

Year-end sales planning and sales training for Western Sydney SMEs

New article

Year-End Sales Planning & Training for Western Sydney SMEs

How to turn year-end reflection into a focused sales improvement plan – and use training to lift results in the new year.

Read article →
SME sales team coping with peak-season pressure

Featured

SMEs’ Toughest Time of the Year

Why the pre-Christmas crunch is so demanding – and how targeted sales training and coaching can ease the pressure.

Read article →
View all sales insights →

Seasonal Offer · December–January

Plan for a Stronger 2026 – Complimentary Sales Review

(60 minutes)

A no-cost, strategic session to reflect on your team’s sales performance, uncover hidden gaps, and start planning for a stronger, more predictable 2026.

  • ✔ Understand where your sales process and team are strongest (and weakest)
  • ✔ Review pipeline visibility and follow-up consistency
  • ✔ Identify key capability gaps across your sales team
  • ✔ Walk away with 3 clear insights to start 2026 stronger
Book Your 60-Min Sales Review

Ideal for planning January success · Complimentary for Western Sydney SMEs · Limited spots available

Results Western Sydney SME Leaders Are Seeing

  • Stronger qualification and fewer “maybe” deals clogging the pipeline.
  • A clear, shared sales framework the whole team can follow.
  • More confident conversations — and more of the right opportunities progressing.

Ready to Strengthen Your Sales Team?

Book a short call and let’s discuss the practical steps to improve capability, confidence, and conversion in your team.

Schedule a Discovery Call

A short, no-obligation call to explore what your team needs and whether we’re a good fit.

Prefer email or a different time? Contact us and we’ll get back to you.

Frequently Asked Questions →
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© Touchstone Training & Coaching 2025 · Western Sydney, NSW · Sales Training · Sales Coaching · Q-RED™ Sales System

Serving Penrith · Parramatta · Blacktown · Liverpool · Campbelltown · Greater Western Sydney

  • Home
  • Services
    • Sales Training
    • Sales Coaching
    • Q-RED™ Sales System
  • Resources
    • Western Sydney B2B Sales Health Check
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  • FAQs
  • Sales Insights
    • Sales Insights (Archive)
  • Contact